How Your Purchase Supports Coffee Roasters
Who’s Brew is a multi-roaster marketplace that connects customers with independent specialty coffee roasters. Each purchase supports the roaster who sourced, roasted, and fulfilled the product.
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How money flows on Who’s Brew
When a customer places an order, the payment is split so each roaster receives the revenue from their own products at the time of payment.
- The majority of product revenue goes to the roaster
- The roaster handles sourcing, roasting, and fulfillment
- Who’s Brew retains a platform fee to support infrastructure
What the platform fee supports
The platform fee supports the marketplace infrastructure that allows independent roasters to sell directly to customers, including payment processing, multi-roaster checkout, hosting, customer support coordination, and marketplace standards.
Direct Marketplace vs Traditional Retail
Coffee on Who’s Brew moves through fewer intermediaries than coffee sold through traditional retail.
- Traditional retail includes more intermediaries between the roaster and the customer
- Who’s Brew allows roasters to sell more directly to customers
- Customers know which roaster fulfills the product on every order
Refunds and adjustments
Refunds reverse the relevant portion of the original payment. The roaster’s share is reduced for items they refund, and platform fees adjust accordingly under the roaster’s own return and refund policy.
Frequently Asked Questions
Who receives the money from my order?
Each roaster receives the revenue from their own products at the time of payment. Who’s Brew retains a platform fee to support marketplace infrastructure.
Does the roaster pay shipping?
Shipping is calculated per roaster at checkout and charged to the customer. Each roaster ships their own products.
What happens with a refund?
Refunds reverse the relevant portion of the original payment under the roaster’s own return and refund policy.
Why is there a platform fee?
The platform fee supports the infrastructure that allows independent roasters to sell directly to customers in one marketplace, including checkout, payment processing, and customer support coordination.