About Who’s Brew
Who’s Brew is a multi-roaster coffee marketplace that connects customers with independent specialty coffee roasters.
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What Who’s Brew does
Who’s Brew brings independent specialty coffee roasters together in one marketplace. Customers can browse, compare, and buy from many roasters in a single cart, with clear attribution to the roaster behind each product.
Why Who’s Brew exists
Specialty coffee is personal. Independent roasters pour years of craft into every bag, but customers usually have to track them down one at a time. Who’s Brew makes discovery easier without erasing the roaster behind the product.
Founder
Who’s Brew was founded by JP Hughes, a coffee enthusiast who has visited over 100 specialty coffee providers.
How Who’s Brew is different
Who’s Brew is built around transparent multi-roaster checkout and clear roaster attribution rather than a single-roaster store, an algorithmic subscription, or a private-label brand. Customers see who roasted their coffee and can buy from several roasters in one order.
Platform vs roaster roles
Roles are clearly separated between the platform and the roasters that sell on it.
- Roasters source, roast, fulfill, and support their own products
- Roasters set their own pricing, shipping, and return policies
- Who’s Brew operates the marketplace, checkout, and payment processing
- Who’s Brew connects customers with roasters and coordinates support when needed
Core principles
A few principles guide how Who’s Brew operates.
- Roaster attribution on every product
- Transparent platform and roaster roles
- Independent roasters keep their identity and policies
- Multi-roaster checkout in a single cart
Frequently Asked Questions
Is Who’s Brew a subscription service?
No. Who’s Brew is a multi-roaster marketplace. Customers can buy one-time, subscribe on individual products that support it, or build a multi-roaster cart.
Who roasts and ships the coffee?
Independent roasters do. Each product page identifies the roaster behind the product.