Sell your coffee online and reach new buyers.
Share your craft. Grow your business.
Who's Brew is a curated marketplace, not a reseller. You are named and paid as the maker on every order. Set your own prices and shipping, get paid directly through Stripe, and reach customers already shopping specialty coffee.
You keep the majority of every sale · Curated, vetted marketplace
Reach and infrastructure, without losing your identity.
Keep your brand.
You are named, linked, and paid as the maker on every product and order. Your storefront carries your catalog, your branding, and an Approved Who's Brew Roaster badge.
Reach you don't have to buy.
Get in front of customers already shopping the marketplace. Featured placement, the weekly shop rail, and the founder's JP's Choice pick give you more ways to be found.
Get paid directly.
Payouts run through Stripe Connect. At checkout the payment is split so you receive the revenue from your own products. You keep the majority. The platform fee (15% by default) funds shared checkout, hosting, and support.
Bring your catalog over fast.
Import from your existing website to auto-fill your storefront and products. Shopify, WooCommerce, BigCommerce, Squarespace, and Wix supported. Products arrive as drafts you review before publishing. (Beta.)
Let AI do the busywork.
Our AI drafts descriptions and details like origin, roast, process, and flavor notes from your existing listings, and brings your product names across. Every field is a suggestion you review and approve before it goes live.
Sell more than single bags.
Offer your own subscriptions, per-product bulk pricing, and wholesale tier discounts. Build verified reviews that grow your reputation over time.
Who's Brew brings the customers and the plumbing. You keep everything that makes your coffee yours.
Bring your existing site over.
Point us at your store. We scan it and pre-fill your storefront and products, then hand you drafts to review before anything publishes.
Draft the details in a click.
AI fills in descriptions and attributes from your listings, and brings your product names across. Every field is a suggestion you can edit or approve. Nothing publishes without you.
How selling works
Apply
Tell us about your roastery. Who's Brew is curated, so every roaster is reviewed before going live — typically within 4 to 5 business days.
Set up your storefront
Import your catalog from your existing site or add products directly. AI helps draft the details, and you approve everything.
Connect Stripe
Set up Stripe Connect to receive direct payouts on the revenue from your own products.
Go live and get discovered
Publish under the marketplace's shared quality and freshness standards, and start reaching new buyers.
Most of every sale is yours.
The majority of product revenue goes to the roaster. Who's Brew keeps a platform fee (15% by default) that funds multi-roaster checkout, payment processing, hosting, and support coordination. Payouts run directly through Stripe Connect, so you receive the revenue from your own products at the time of payment.
See the full breakdown →Curated on purpose.
Because every roaster is vetted, buyers trust the whole marketplace. The review looks at:
Who's Brew is for independent coffee companies and tea houses that source and make their own product. It is not open to resellers or dropshippers.
Questions, answered
What does it cost to sell on Who's Brew?+
The majority of product revenue goes to the roaster. Who's Brew keeps a platform fee (15% by default, and configurable) that funds shared infrastructure like checkout, payment processing, hosting, and support coordination. Payouts run directly through Stripe Connect, so you receive the revenue from your own products.
Who can sell on the marketplace?+
Independent coffee companies and tea houses that source and roast or produce their own product. It is not open to resellers or dropshippers. Every roaster is reviewed and approved before publishing.
How do I get paid?+
Through Stripe Connect. When a customer checks out, the payment is split so each roaster receives the revenue from their own products. You set up Stripe Connect as part of approval.
Do I keep my own brand and storefront?+
Yes. You are named, linked, and paid as the maker on every product and every order. Your storefront carries your catalog, your branding, your verified customer reviews, and an Approved Who's Brew Roaster badge.
Can I bring my products over from my current website?+
Yes. You can import from an existing site to auto-fill your storefront and products. Supported platforms include Shopify, WooCommerce, BigCommerce, Squarespace, and Wix. Imported products come in as drafts you review before publishing. This feature is in beta.
Can I set my own prices, shipping, and policies?+
Yes. You control your prices, weights and formats, shipping (calculated per roaster at checkout and paid by the customer), handling window, roast dates, inventory, and your own return and refund policy.
Can I offer subscriptions or wholesale pricing?+
Yes. You can offer your own subscriptions, per-product bulk pricing for larger weights, and Wholesale Discount Profiles that unlock tier discounts once a customer's cart crosses your aggregated weight thresholds.
How does approval work?+
You apply, and Who's Brew staff review your business legitimacy and documentation, your website and public presence, your sourcing and roast or blend model, your catalog quality and accuracy, your fulfillment capacity, and your Stripe Connect setup. Applications are typically reviewed within 4 to 5 business days.
Source from many independent roasters in one cart, request samples, and unlock bulk & wholesale pricing. For cafes & offices →
Discover coffee from independent roasters, search by taste, and buy direct with no subscription. For home coffee drinkers →
Your coffee deserves more buyers.
Apply to become an approved Who's Brew roaster.